How often should a tradie post on Instagram?

4 October 2026 · 3 min read · Think and Form

Short answer: once or twice a week, from the job, and only when you have the photo already.

Longer answer below, because the advice tradies usually get about Instagram comes from people who sell marketing to tradies, and it tends to be "post every day". That's advice for influencers. You have a business to run.

What Instagram is actually for, if you're a tradie

Nobody scrolls Instagram looking for an electrician. But when someone gets your name from a neighbour, the first thing they do is look you up. They're checking three things:

Are you real and still trading?
Does your work look tidy?
Would I be comfortable with this person in my house?

An account with a dozen photos of finished jobs, a couple of the van, and one of you, answers all three. An account with 300 posts answers them no better. An account with nothing posted since 2024 answers "probably not trading any more".

So the goal isn't volume. It's recency and proof.

The rhythm that works

One post a week, minimum. That's enough to keep the account looking alive. The most recent post date is what people notice.

Two a week if the jobs are varied. A deck one week, a bathroom the next, a fence after that. Variety shows range.

Never more than you have real photos for. The moment you start posting stock images or motivational quotes to fill a gap, people can tell, and it does more harm than skipping a week.

Which photos

Take these on the job, before you pack up:

The finished thing, clean, from the angle the client will see it from. Wipe the dust off first.
Before and after, if you remembered the before. Same angle both times if you can.
The detail that took skill: a neat join, a tidy switchboard, a clean cut-in line.
The van outside the job, occasionally. It says "we were here, we're local".
You or your crew, once a month or so. Faces matter for the "would I have them in my house" question.

Skip: photos of mess mid-job unless you're telling a story about fixing someone else's mess, and anything with the client's address or house number visible.

What to write

One or two lines. What it was, where (suburb, not street), and one practical thing.

New switchboard in Papakura. Old one was a fire waiting to happen. Half a day, power back on by lunch.

Deck finished in Henderson. Kwila, oiled, ready for summer. We've got space for two more before Christmas.

That last line is the one most tradies forget: say whether you have capacity. "Booking for November" or "space next week" is the most useful sentence you can post.

Timing

Post when you'd normally be checking your phone anyway: smoko, end of day, or Sunday evening when people are planning their week. There's no magic hour. Consistency over weeks matters more than the time of day.

The honest maths

Two posts a week is about 100 a year. If each takes five minutes (photo already taken, two lines, post), that's eight hours a year on Instagram. That's a fair trade for being the tradie whose work people can actually see.

If even that's too much, this is what HereFlick is for. You send the photo from the job and one line, and we do the caption, the image and the posting to Instagram, Facebook and your Google Business Profile. You approve each one from your phone. See how it works.