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Practical notes for owners who'd rather run the business than run the socials. What to post, how often, and where it actually gets seen.

  • Google Business Profile posts: why they matter more than Instagram for local search

    4 October 2026 · 3 min read

    When someone searches 'plumber near me' they see your Google listing, not your Instagram. Here's what posting there does and how often to do it.

  • How often should a tradie post on Instagram?

    4 October 2026 · 3 min read

    A realistic posting rhythm for builders, sparkies, plumbers and painters who have a business to run. Less than you think, and only from the job.

  • What to post on Facebook as a café: 30 ideas that take one photo

    4 October 2026 · 3 min read

    Thirty Facebook post ideas for a café, each needing one phone photo and one line. Grouped by what you already do every day.

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